The Curve : Why the word has to be straightened out!

Why the term “Curvy” needs to be straightened out: A quick lesson of what curve means to the modern woman’s frame and why we get it wrong. Since shape is my…
Line Sheets, Spec Sheets and Tech Packs…Oh my!!!

How Inefficiency Affects the Design Room When I moved to New York to assess the potential for digital innovation I took an internship at a design house and worked in the design…
Fashion Fit Technology… As If?

When I ask people about fit technology they often give me a puzzling look. Most people who are not associated with the fashion industry, hear ‘fit technology’ and think…
Fashion and Avatars: Human-Like Avatars May Not Be As Great As We Think.

I recently became familiar with the term “Uncanny Valley” while having a conversation with Joshua Young who is a Digital Product Creation Consultant and a brilliant expert on…
Think Like a Man, Shop Like a Lady: Efficient Shopping Experiences in the Virtual Space

The Need for Efficient shopping Consumption and efficiency are thought to be opposing concepts. After all, shopping is considered therapy, exercise and sometimes a reward for any…
Virtual Styling: How and Why Men Shop

“Virtual Styling” I wanted to take the time to better define the term “virtual styling.” If you follow my posts (you should) or visit my consulting site (shameless…
The Fashion Student: Online Virtual Experience

Ask anyone studying fashion how many times they have been asked if they design clothing. It’s not a crazy assumption given the very narrow general understanding of fashion…
With the dawn of a new year approaching I am making a prediction that this year in fashion technology will be the ‘Year of the Virtual Stylist’. This past year we saw the rise…
Does it “FIT”? My Opinion on Customers, Perception of FIT and Technologies That Work Best for Them”

As a professional in the apparel industry and a scholar studying retail solutions and technology, I often hear the word fit over and over. Fit is a main concern for anyone…
Bespoke in the 21st century: 3D body scanning

Men seem to get the best of everything when it comes to fashion. They get the best clothes and they are easily fitted as compared to women. They have simple and yet…
Minimalism for Fall Look One

Minimalism for Fall Look One by jvegas featuring a gold cuff bracelet I am a minimalist at heart and I love the simple chic fabrics and colors that make up my fall palette of…
Shop By Shape Bathing Suits : 40 and up

A lot of guides for shopping by your shape are for younger women, but women of all ages and sizes still need assistance. So for the woman that 40+ and wanting to look great in her…
A Curvy Girl’s Guide to Thighs: For Bottom Heavy Beauties

Thick thighs do more than keep hands warm in the winter, rip thin jeans to shreds and squeeze a squirmy child. Thighs helped Olympian women accelerate around the curves on the…
Luxor and Finch Collection

Here are some pieces from my up coming collection featuring original design and prints! I am transitioning to custom clothing so I have digitized my designs to get some feed back!…
Shop by Shape: Body Sculpting

We have come a long way from the days of invasive liposuction and phony photoshopping. Now there are several non-invasive methods to sculpt, define and shape your body to your…
Shop by Shape: Phi and the Golden ratio

Being passionate about shape, fit and sizing often leads me to do research that seems unrelated to fit. But I believe to understand one thing fully, as an expert, you need to know…
Body Shape by Hormones

Although we focus on body shapes for the sake of finding the perfect fit, body shapes also tells us a lot about our health. Chiropractor Eric Berg, author of The 7 Principles of…
Pear Shape Defined

The Pear! Meet the pear shape. Characterized by more narrow shoulders and wide hips, this shape also gains weight in the butt hips and things first. The key to styling this…
Let’s Shop : Ice Cream Cone

So you have been reading the blog and you realize your shape is most similar to the Ice Cream Cone. Now you want to know what you should buy, well that’s why I started this…
Peter Pilotto for Target

By now you already know that Designer Peter Pilotto’s Collection with Target has hit the market place! Being known for his bold mixing of prints, Pilotto adds a lot of much…
Shop By Shape: Your Guide to Oversized Sweaters

How to wear an oversized sweater without looking like an oversized mess! Oversized sweaters are always the most stylish comfortable piece you can have in your closet. It’s easy…
We Want You!

New year, new things!! This is an open call to any designers, brands and new artist who would like to be featured on the blog through fit and style guides. Here’s how you…

Why Balmain Gets the Masculine/Feminine Balance and Why I love Androgyny

When we think of masculine and feminine we often directly associate the terms with gender. For the sake of this short article, I am referring to…

Retail Innovation: Peer Based Shopping Platforms- The Future of Retail

Retail may not be so great right now but it’s about to get better! I don’t particularly enjoy shopping like I use to back when…

Fall ready

hi’s and lows

Fashion and Avatars: Human-Like Avatars May Not Be As Great As We Think.

Think Like a Man, Shop Like a Lady: Efficient Shopping Experiences in the Virtual Space

A Better Understanding of Fit: Measurements vs. Style

Fit is complicated, let’s break it down.

More leather looks

More leather looks by jvegas featuring a givenchy purse River Island wrap top$15 – riverisland.com Zara black leather jacketzara.com Joe’s Jeans ripped skinny jeanscusp.com River Island booties$91 – riverisland.com Givenchy…

Fall ready

Fall ready by jvegas featuring an alexander wang shirt Alexander wang shirt $500 – net-a-porter.com J Brand black leather trousers $1,595 – mytheresa.com IRO leather high heel shoes thecorner.com…

hi’s and lows

hi’s and lows by jvegas featuring a black t shirt T By Alexander Wang black t shirt lagarconne.com Acne Studios leather jacket shop.harpersbazaar.com Zoe Karssen…

How to dress up, casually.

How to dress up, casually. by jvegas featuring leather sneakers Dolce Gabbana light green shirt$1,130 – thecorner.com STELLA McCARTNEY shirts topyoox.com Yves Saint Laurent biker jacketysl.com Acne Studios…

Think Like a Man, Shop Like a Lady: Efficient Shopping Experiences in the Virtual Space

The Need for Efficient shopping Consumption and efficiency are thought to be opposing concepts. After all, shopping is considered therapy, exercise and sometimes a reward for…

Leather and Silk Look for Spring

It’s Coachella season and maybe you’re feeling daring and free wanting to try some looks that remind you of the festival! If you are jaded by…

Fashion and Tech: The Unlikely Successful Marriage

Fashion and Technology may seem like an odd pair but in all actuality they make perfect sense. If you have been paying attention to the fashion…

What are Marketers Missing About Your Online Customer?

I’ve combed through multiple levels of demographics when investigating brands for designers, enthusiast and personal projects trying to pinpoint demographic information on the “ideal” customer for…

Health by Shape: What your body shape can tell you about your health

Although we focus on body shapes for the sake of finding the perfect fit, body shapes also tell us a lot about our health. CHIROPRACTOR ERIC…

My Favorite Every Day look

My Favorite Every Day look by jvegas featuring ballet shoes T by alexander wang tee lagarconne.com Frame Denim black skinny jeans bysymphony.com Chloé ballet shoes farfetch.com…

10 Predictions For How Shopping Will Completely Change In The Future

Retail is an incredibly dynamic industry. “We will see more disruption in the next ten years of retail than we did in the previous one thousand,”…

Summer Glow Beauty Bag : Bronze Goddess

Summer Glow Beauty Bag : Bronze Goddess by jvegas featuring nars cosmetics Chloé perfume fragrance sephora.com The Organic Pharmacy body moisturizer beauty.com Molton Brown body cleanser…

25 Most Beautiful Bags From The Debut Collection of Nicolas Ghesquière for Louis Vuitton

Originally posted on A Stairway To Fashion:
Nicolas Ghesquière for Louis Vuitton Fall/Winter 2014.15 Collection The most spectacular accessories of the new season are by far…

Shop by Shape: Her Room

Her Room is a online lingerie destination for all shapes and sizes. They have a great selection of undergarments for every occasion. Our breasts are more…

Workout by Shape: Ice Cream Cone

The shape: Think Hayden Panettiere or Jessica Biel—broad across the back and shoulders, narrower through the hips. Athletic builds are often short-waisted (and maybe a little thick-waisted),…

Best work out for: Hourglass

The shape: Curvaceous like Beyoncé or Scarlett Johannson, woman with curvy body types are balanced beauties who fill out a bikini top and bottom. When they gain…

Jimmy Choo Launches Personalized Service

Originally posted on A Stairway To Fashion:
Jimmy Choo launches made-to-measure service Jimmy Choo prepares for the launch of a new service – the made-to-measure –…